“What we set out to do is to extend the ‘emotional connection’ for the visitors.” “They told us that they loved the Observatory, but hated the lines,” says Jean-Yves Ghazi, President of the Empire State Realty Trust, which owns and manages the Empire State Building, and has been working on this renovation for 4½ years. daily, is a solution to a problem of long queues of visitors waiting for elevators en route to observatories on the 86 th and 102 nd floors. The second-floor museum, open from 8 a.m. Phase four is scheduled for completion in November. Its exhibits will encourage visitors to create personalized trip itineraries from the top of the Empire State Building, and abet their choices with recommendations in all five boroughs. Phase four, a renovation of the 80 th-floor exhibit space, is being done in partnership with NYC & Company. Phase three, the reconstruction of the building’s glassed-in 102 nd-floor observation deck, should be done by September. The first phase, which relocated the Observatory’s entrance from Fifth Avenue to 20 West 34 th Street, was finished last August and includes a newly designed lobby. This morning, a $165 million, 10,000-sf museum opened on the second floor of the Empire State Building in New York City, completing the second of a four-phase “reimagining” of that building’s Observatory experience, which draws four million visitors annually.
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